Trendistic is surely a great tool, and Topsy as well. But for someone like me who works in not US market or, better, in very specific markets geo-localizations of the trends is essential (and this is also a third reason Google Trends especially is many time frustrating).
Thats why I use also Trendmap to concentrate my investigation to a specific area, even though - admittedly - it would be even better to use the Twitter APIs and pick up directly with them the trends locations and, after, the "location" of the Tweeps talking about the trending topic.
Finally - but this is not directly connected but yes side connected - any event lists that can be reduced to an XML source can be scraped in order to plan content production. For instance, if you are in the entertainment industry a wonderful source is IMDB.com and its database. Let say you have to plan the content for a blog: scrape the IMDB database and select 2012/2013 as release year. Then do the same for anniversaries (birth, death, great movies premieres...). Finally combine all this results with what a tool like yours can tell you: is a movie showing already an interesting trend? Prioritize content about it... and so on.
Especifically this use of IMDB was something I was doing already when directing a movie channel, but at that time it was hugely harder without the technology we have now.
Gianluca Fiorelli dont ask for a pardon, Your comment is a bonus with this article really a fantastic contribution. Actually I was also think that how would we can narrow our investigation towards specific country or a region and you had shared a wonderful trendsmap link.This seems really a fantastic tool to while targeting specific region audience.
And your second tip is also a great one to evaluate the dates for any specific events. As you give us a example of imdb for movie or celebrity, We can do the same for any industry for example SES for SEO industry in the same way we can surf federal sites for national events. Collecting information like these will definitely helps to build a great content which also match up the Internet trends.
Awesome insights as always man. I love the IMDB idea and in general just getting creative with the data sources to validate trends. Im definitely going to have to expand a lot more on this... I have a good one for part 2 that I think youll love.
Thanks dude... just one off topic question: how much did you sleep today? 4 hours or less, I suppose, or you are using scheduled tweets because you were still up few hours ago :)
I get out to Dublin every few months. Love it there. Im actually just there for a day in both directions. Im headed to the BPM Music Conference in Birmingham. Ive never been there before. I gotta get back to London soon though.
I get out to Dublin every few months. Love it there. Im actually just there for a day in both directions. Im headed to the BPM Music Conference in Birmingham. Ive never been there before. I gotta get back to London soon though.
Hi, I dont get that IMDB thing...could you please elaborate it little further? Thanks
I like the idea of validating trending SM searches with search volume data - Id love to see an insights scraper that could validate the rising searches section here: http://www.google.com/insights/search/#q=burton+snowboards&cmpt=q
Anyway, catch you later. Im going to be doing some skills based stuff (excel, pivot tables etc) and sharing new tools. Thats this one included :-)
Scraping the rising searches was actually the first thing I tried to do but its rendered in JS so I didnt have any luck screen scraping it. Then I went as far as to do some packet sniffing to figure out what URL Google is querying to get the data but I think it was just giving me the left panel of data and not the rising searches side. It also just wasnt sustainable without a bunch of proxies. So what I need to do is get something like HTMLUnit up and running so I can scrape after the JS is rendered.
Google makes it trickier and trickier to scrape, but iMacros actually works pretty well when HTML scrapers dont. It also supports proxies, and typically rotating after every 40-50 results keeps things running smoothly.
Google makes it trickier and trickier to scrape, but iMacros actually works pretty well when HTML scrapers dont. It also supports proxies, and typically rotating after every 40-50 results keeps things running smoothly.
I really wasnt intending to use the tool for anything useful ... just had to give it a run and see how it worked, cos thats what you do. Right?
Since I was working on a clients site when I stopped to read your post, I loaded up GoFish and typed in the high volume, massive competition keyword term in the list I had open. The client is a Real Estate company. Yes, I did say Real Estate!
So I really wasnt expecting much, other than seeing how you presented the results...then BAM! There on the screen in front of me were 3 terms I had never known were associated. I Googled them...they seemed to fit. All signs were that this was a sub-niche that my client had never mentioned. This sent me scrambling for my keyword research lists...my client notes, the site brief...nope...they werent there.
So after a few hours of waiting for daytime to roll around, I called my client to discover that this is indeed a lucrative sub niche that he forgot to mention!
So here I am, redeveloping pages with a handful of very low competition terms (all between 8% and 20%) that actually yield an extra 8,000 potential searches a month!
So, as Nerds mentioned...this tool is not just useful for building short term strategies, but also for highlighting things that have slipped through the cracks :)
Thats a great insight as to how to work with this tool, which I love. The hot topic aspect aside, it can give you an even deeper look into how people actually talk about your topic, which is huge when it comes to content development and searchability.
google insight. Awesome! I never heard of ipullrank.com Nice.
Are you sure theres a 3-day wait with Google Insights? I find its usually 1 or 2. EG I checked just now (Thursday) and its showing data for Tuesday (lloking at worldwide search for SEOMOZ, last 7 days).
Are you sure theres a 3-day wait with Google Insights? I find its usually 1 or 2. EG I checked just now (Thursday) and its showing data for Tuesday (lloking at worldwide search for SEOMOZ, last 7 days).
Good catch. Youre right its typically 2, just goes to show how impatient I am when it comes to data ;)
Phenomenal post Mike, Very useful tool
facebook reklamı for measure the keywords on realtime. Quite impressive with the charts where we can see the social trends. I think it is require to measure this type of parameters so we can execute our plan accordingly. One thing i like the most is
N-Gram concept i think it is kind of keyword structure which is mesured by your tool as you said its for long tail keyword.
Your last article is amazed about infographics which is one of my favourites. Hope OpenGraph API is done succefully with Josh as you said to me last time and again thanks for the twitter account @techarity. Thumbs Up for you.
Really though, excellent work. You mention using Toms ImportXML tutorial, and thats an excellent resource for grabbing data from the web. Ive used his techniques to build a lot of my own SEO tools for "low budget hustlers" as you say.
I feel weird dropping links to myself, but this tutorial will get you Klout scores and usernames for a branded term search: http://www.whitefireseo.com/tools/klout-api-google-docs/
Love it Mike...awesome info..keep us in your knowledge loop...:)
I somehow missed this post. Glad I found it. Its great hearing more concepts for efficient keyword research. Didnt know you were a programmer either - Love how you think. Ill take automation over repitition any day!!
I somehow missed this post. Glad I found it. Its great hearing more concepts for efficient keyword research. Didnt know you were a programmer either - Love how you think. Ill take automation over repitition any day!!
Would it be safe to assume that this would be a good way to cultivate potential followers for your Twitter account since they appear to be tweeting about topics/products relevant to your website?
Would it be safe to assume that this would be a good way to cultivate potential followers for your Twitter account since they appear to be tweeting about topics/products relevant to your website?
Absolutely. Thats a great insight that I hadnt even thought about.
I find it to be one of the most powerful aspects of this tool. Great stuff and thanks again! Ive been passing this tool around to my circles/networks all morning.
I find it to be one of the most powerful aspects of this tool. Great stuff and thanks again! Ive been passing this tool around to my circles/networks all morning.
To continue down the twitter-cultivation road... if there was a way to sort out the retrieved profiles by their Klout score, one might be able to narrow down the most relevant profiles to follow/get-followers-from. Just sayin...could save a little time. Thanks again!
To continue down the twitter-cultivation road... if there was a way to sort out the retrieved profiles by their Klout score, one might be able to narrow down the most relevant profiles to follow/get-followers-from. Just sayin...could save a little time. Thanks again!
Yep it collects that data, Im just trying to think of a cool way to display it. Im thinking some sort of expandable drop down with all the users and their klout scores next to them.
Yep it collects that data, Im just trying to think of a cool way to display it. Im thinking some sort of expandable drop down with all the users and their klout scores next to them.
That sounds like a cool idea Michael. A nice interface to clearly view the data.
Followerwonk is a better way of harvesting that stuff mate....
Although I think iPullRanks data is interesting because its based on keywords they are actually tweeting within the past...and not just whats in their profile/bio.
In what regard? Also Followerwonk doesnt have an API. I try to keep scraping to the a minimum since it breaks so often.
Good info, but now I feel like we all need to see this Michael Jackson story using South Park characters *_*
N-Grams theory is very new for me. I come to know it first time over here. There are really interesting tools available to drill down trends. It will make keyword research more insightful for me. Thats for sure. Really great work and unique sharing about social media use.
N-Grams theory is very new for me. I come to know it first time over here. There are really interesting tools available to drill down trends. It will make keyword research more insightful for me. Thats for sure. Really great work and unique sharing about social media use.
I read all the blog and vital information is presented . Now a days this relation is necessary because with out this relation business and other entities can not survive . This information and topic is very important. Thanks for sharing this information.
I read all the blog and vital information is presented . Now a days this relation is necessary because with out this relation business and other entities can not survive . This information and topic is very important. Thanks for sharing this information.
Real nice - if you are utilizing a cache Ill bet you wont need much more hardware. Maybe many of the search terms will be the same.
True but the results can potentially change very quickly.
I hadnt heard of the go-fish keyword research tool. Am off to investigate it right now!
I did enjoy this page, commented and forgot to thumb up, so Ive just added one now thanks to todays article.
In addition to the other seo values of social media. I like social because it provieds an amazing "testing ground" if people like something on social media, they will like it everywhere. I use social media to test future campagin ideas, the way I word things, and even what time of day or week I relese things.
Thanks for sharing Go Fish. Sorry we exceeded you API limits, but like you said, you made the front page of SEOmoz.
Perfect example of the relationship between social media and SEO. This whole concept, in theory, sounds complex but you dumbed it down well. I like the "real time" viral content but how long can that last? A day or two at most? If there was a way to determine a topic that could last 5 - 7 days and you do a really awesome infographic I could only imagine the links you could get.
Very nice explanation about n-grams. I will have to use this strategy to stay on top of the breaking trends. Thanks for sharing.
Ops I am late here and the i am sure that the reason why your tool stops responding is due to the large amount of traffic… (My bad luck!)
I am really impressed with the overall idea of correlation social with search demand. We usually talk about viral content and I know many people got miserably fail in creating viral content… Although their content was amazing but it doesn’t reach to the wider audience even when everything seems correct… I think this identifies the factor of trend (time when people are actually looking for!)
completely agree with this statement. Its great influence, but doesnt necessarily have the longevity.
Thats literally one of my favorite topics, i was always having the regret to be lagging about the trend prediction and keyword research but the real time analysis , is simply awesome. and I am eagerly waiting for your keyword tools more developed version.. and the N-Gram concept is very useful in the keyword research.
Thats literally one of my favorite topics, i was always having the regret to be lagging about the trend prediction and keyword research but the real time analysis , is simply awesome. and I am eagerly waiting for your keyword tools more developed version.. and the N-Gram concept is very useful in the keyword research.
Mike, this is a really useful tool youve put together. I tested it out for one of my keywords and it brought some unique perspective to my mind based on whats going on. For instance, I typed tablet computers, and I got keywords related to Amazons Kindle, Apples cutting down of its orders for parts. Great stuff for potential linkbait, tweetable content, etc...
Dan over at SEOGadget has a similar tool in Google Docs: http://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ check it out!
Dan over at SEOGadget has a similar tool in Google Docs: http://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ check it out!
I love the new Gofish tool btw. Also the tip about blending the information (southpark characters and MJ) provided a great bit of inspiration. Great post!
I love the new Gofish tool btw. Also the tip about blending the information (southpark characters and MJ) provided a great bit of inspiration. Great post!
Only thing I find is that the data set that social mention provides may not be the best for the Australian market for example, hence why paid providers of social anlaytics and mentions software are better for day to day analysis.
Another thing you need to be cautions of are your GEO focused terms if you deal with global brands compared to market specific brands the data can easily get skewed out.
That right there is probably the Holy Grail of social SEO. I think if you could get ahead of the curve when it comes to trending topics, youd have a better chance of getting the links. You have to keep in mind that bigger sites are going to get most of the link love, even if they arent the first ones to write about a certain topic.
"You have to keep in mind that bigger sites are going to get most of the link love, even if they arent the first ones to write about a certain topic."
This is not necessarilly true. It does often happen but super awesome content can in fact trump brand content and you can also ride the wave of the QDF algo if you get enough saturation.
Really awesome little tool, iPullRank, and clever thinking about combining it all together. Thank you for sharing :)
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